The best place to bring a creative project to life.
Choosing where to launch matters. See how Kickstarter compares to Indiegogo on funding model, fees, community, and creative focus — and why creators choose Kickstarter to launch.
Why creators choose Kickstarter
More than a funding tool — a launchpad built for creative work.
Built only for creative projects
Kickstarter is the only major platform fully dedicated to creative work — art, design, games, music, film, and publishing. Your project sits in a marketplace of backers who are actively looking for exactly what you make.
All-or-nothing funding protects you
Set a goal and a deadline. You only collect funds if you hit your goal — so you're never stuck trying to deliver a project that was never fully funded. It's a feature, not a limitation.
A community that wants to back you
More than 23 million people have pledged over $8 billion since 2009. On average, 20–40% of backers come from Kickstarter itself — reach you don't get when you go it alone.
You keep control and ownership
Keep 100% of your IP, own the relationship with your backers, and keep more than 92% of what you raise. As a Public Benefit Corporation, Kickstarter measures success by how well it serves creators.
Kickstarter vs Indiegogo, side by side
Both platforms can fund a campaign. Here's how they differ where it matters most for creators.
| Feature | Kickstarter | Indiegogo |
|---|---|---|
| Built for | Creative projects only | Broad (tech, causes, creative) |
| Funding model | All-or-nothing | Flexible or fixed |
| Platform fee | 5% | 5% |
| Payment processing | 3–5% | ~3% + $0.20 / pledge |
| Backer community | 23M+ backers | Smaller backer base |
| Discovery from platform | 20–40% of backers | Lower on-platform reach |
| Keep 100% creative control & IP | ||
| Curated creative marketplace | ||
| Public Benefit Corporation |
Simple, creator-friendly fees
A 5% platform fee plus payment processing (3–5%) — so you keep more than 92% of what you raise. No hidden costs, no lock-in.
Frequently asked questions
It depends on your project. Kickstarter is the largest platform dedicated entirely to creative projects, with 23M+ backers and an all-or-nothing model that protects you from launching underfunded. Indiegogo is broader and offers flexible funding, which can suit non-creative or continuous campaigns. For artists, designers, game makers, musicians, and filmmakers, Kickstarter's curated creative community typically delivers stronger discovery.
Kickstarter uses all-or-nothing funding: you set a goal and a deadline, and you only collect funds if you reach the goal. This protects you from trying to deliver a project you couldn't fully fund. Indiegogo also offers flexible funding, where you keep whatever you raise even if you miss your goal — which shifts more risk onto you and your backers.
Both charge a 5% platform fee on funds raised. Kickstarter adds payment processing of roughly 3–5%, so creators keep more than 92% of what they raise. Indiegogo's processing is around 3% + $0.20 per pledge. Net costs are similar; the bigger differences are audience, funding model, and creative focus.
Yes. Support always starts with your own community, but Kickstarter's marketplace adds reach: on average, 20–40% of backers discover projects directly through Kickstarter rather than the creator's existing audience.
You do. On Kickstarter you keep 100% of your intellectual property, own the relationship with your backers, and there's no lock-in to the platform. Kickstarter is a Public Benefit Corporation, which means it measures success by how well it serves creators — not just profit.
The world is better with your work in it.
Join the creators who choose Kickstarter to bring their ideas to life. Start your free project draft today.
Start a project